WHAT WORKED

Over the years, we’ve done a lot of work. Some achieved outstanding results, others became learning opportunities. Here is a representative selection of the former.

THE PROBLEM

BMW Malaysia launched a marketing tender but hadn’t heard of our agency. We needed a direct mailer idea that would get us invited to the tender.

THE SOLUTION

Send an intro to our agency to the BMW Head of Marketing, dressed up as an invitation to the launch of a BMW model that was not supposed to be launched in the country yet.

THE RESULT

Got his attention. Got invited to tender. Won the tender.